BY: Cindy Miller
The Board of Directors of the National Association of REALTORS approved a change to MLS Policy that provides a local MLS the option of adopting a Social Media policy. After several years of discussion and recommendations to the NAR MLS Committee, the MLS Technology and Emerging Issues Subcommittee presented a proposal that allows, but does not require, an MLS to give Participants the ability to authorize the display of their listings beyond the context of IDX and VOW rules. It is important to note that the ability to display another Participant Broker’s listing will depend on several things:
- The MLS must adopt the new NAR policy (it is optional for each MLS)
- The MLS Participant/Broker must authorize such display
- The Seller must authorize the Broker to allow Internet display of the property
- State law must allow for such authorization
There may also be technological limitations that may delay some MLS systems from adopting the policy right away, since the above listed authorizations will have to be put in place if they are not already provided.
Todd Carpenter, former Director of Social Media for NAR and currently Senior Manager of Industry Engagement at Trulia, provided some great insight at the Policy meeting on why advertising listings on Social Media sites may not prove successful. Carpenter pointed out that social sites are for connecting with people, and that many companies have tried and failed to use the sites to sell things. He did applaud the recommendation for remaining a local option and for allowing a Participant to withhold consent from such display without affecting consent to IDX Participation.
Will NTREIS adopt this policy? Such policy issues are reviewed by volunteer committees consisting of representatives sent from our Shareholder Associations and ultimately approved by the NTREIS Board of Directors. If you have input on the pros and cons of any policy changes, you need to let your MLS Provider Association hear from you.